Overview
Optimizing your inventory helps improve the quality of your submissions and increases the likelihood of your units being considered for relevant RFPs. Keeping your inventory complete, accurate, and descriptive ensures buyers have the information they need to evaluate your assets effectively.
How to Optimize Inventory
To improve inventory performance for RFP submissions, make sure each unit is fully updated and includes detailed, accurate information.
1. Keep Unit Information Accurate and Up to Date
Review each unit to ensure all information is current and accurate.
Pay special attention to:
Latitude and Longitude
Pricing
Any other key unit details used for planning and evaluation
Accurate data helps ensure your inventory appears correctly in the right searches and planning workflows.
2. Add Previous Advertisers
Use the Previous Advertisers section to list brands or advertisers that have previously run on the unit.
Including previous advertisers can provide helpful context on the types of campaigns the unit has supported and may strengthen buyer confidence in the placement.
3. Upload Strong Unit Photos
Make sure your unit images clearly show the unit itself while also capturing the surrounding environment.
Photos should:
Clearly show the face of the unit
Provide visibility into the surrounding traffic patterns
Highlight the overall impact and positioning of the unit
Well-chosen photos help buyers better understand the visibility and value of the placement.
4. Include a Thorough Unit Description
Each unit should include a clear and detailed description.
Your description should be thorough and provide useful context, such as:
Notable location details
Visibility or traffic insights
Unique characteristics of the unit
Anything else that helps communicate the value of the placement
The more complete and informative the description is, the easier it is for buyers to assess the opportunity.
Important To Note
Incomplete, outdated, or vague inventory details may reduce the likelihood of a unit being selected for an RFP.
To maximize performance, regularly review your inventory and update unit data, photos, advertiser history, and descriptions as needed.