The Review RFP stage is the first step in the RFP workflow.
Here, you’ll review all key campaign and advertiser details provided by the buyer before adding inventory or submitting a proposal.
Purpose
This step allows you to:
Understand campaign objectives and parameters.
Confirm the requested inventory types and markets.
Identify any special notes or requirements before proceeding.
RFP Details Overview
Each RFP includes the following fields:
Field | Description |
Notes | Custom field where the RFP issuer can include important details or special instructions. |
Due Date | Deadline for submitting your RFP response. |
Advertiser | The advertiser or brand associated with the campaign. |
Media Types | Requested inventory categories — e.g., Billboards, Transit, Street Furniture, Alternative, Wallscape, Wildposting, Retail/Venues, Windowscape, or Airport. |
Fulfillment User | The primary point of contact issuing the RFP. |
Points of Interest | Target areas or specific locations for the campaign. |
Markets | Geographic markets targeted by the campaign. |
Overall Budget | Total campaign budget provided by the advertiser. |
Demographics | Target audience for the campaign. |
Dates | Campaign flight start and end dates. |
Screen Type | Type of inventory requested (Static or Digital).
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Accessing RFP Details Later
You can revisit these RFP details during the Add Inventory and Unit Details stages by selecting the RFP Details button at the top of the workflow page.
Next Step
When ready to move forward:
Click Add Inventory in the top right corner of the page.
Proceed to Step 2: Add Inventory
