The Review RFP stage is the first step in the RFP workflow.
Here, you'll review all key campaign and advertiser details provided by the buyer before adding inventory or submitting a proposal.
Purpose
This step allows you to:
Understand campaign objectives and parameters.
Confirm the requested inventory types and markets.
Identify any special notes or requirements before proceeding.
RFP Details Overview
Each RFP includes the following fields:
Field | Description |
Notes | Custom field where the RFP issuer can include important details or special instructions. |
Currency | The currency for the request. See the note below if your account is set up for international requests. |
Due Date | Deadline for submitting your RFP response. |
Media Types | Requested inventory categories for the campaign. |
Fulfillment User | The primary point of contact issuing the RFP. |
Advertiser | The advertiser or brand associated with the campaign. |
Points of Interests | Target areas or specific locations for the campaign. |
Markets | Geographic markets targeted by the campaign. |
Zip Codes | Specific zip codes targeted, if the request includes them. |
Overall Budget | Total campaign budget. Only shown if the buyer has chosen to share it. |
Demographics | Target audience for the campaign. |
Screen Type | Type of inventory requested — Static, Digital, or both. |
Dates | Campaign flight dates, and whether those dates are fixed, flexible, or made up of multiple flights. |
*Note: Any field the buyer has not filled in shows as not specified.
**Note: If your account is set up for international requests, you must select a Currency before you can continue. Save and Continue stays disabled until one is selected.
Flight Dates
The Dates field indicates how the buyer wants availability submitted:
Fixed — the exact start and end dates shown.
Flexible Dates — any availability within the flight date range.
Multiple Dates — availability for each of several flight ranges.
For flexible and multiple-flight requests, a message appears when you open the RFP explaining what's expected. See How RFP Flight Dates Work.
Attachments
If the buyer has attached files to the request — a brief, a media plan, spec requirements — they appear on this page. Review them before adding inventory.
*Note: Submissions can only be accepted through the AdQuick platform. Emailed templates won't be accepted.
If You Have No Inventory to Submit
You can decline the request from this step using No inventory to submit, which asks for a reason and an optional note. See How To Decline RFP.
Accessing RFP Details Later
You can revisit these details during the Add Inventory and Unit Details stages by selecting RFP Details at the top of the page, which opens them in a pop-up. Currency cannot be changed there — set it on this step.
Next Step
When ready to move forward:
Click Save and Continue in the top-right corner of the page.
Proceed to Step 2: Add Inventory