AdQuick periodically requests updated inventory information. Completing these updates helps your sales team build cleaner proposals and lets AdQuick include your inventory in planning and strategy.
*Note: The attached grid in this email only lists units flagged as incomplete. It may not include your entire inventory.
How to Use the Update Grid
Open the spreadsheet you received.
Work through each row with missing or flagged data.
Enter updates directly in the grid (see field-by-field guidance below).
Save the file and send it to vendors@adquick.com.
Field-by-Field Guidance
missing_4_week_impressions
Meaning: The unit has no 4-week impressions; the “4-Week Impressions” cell is blank.
What to do: Enter the 4-Week Impressions value.
Why it matters: Impressions are required to generate CPMs; units without impressions are least likely to be requested or booked.
missing_rate_card_price
Meaning: The unit has no 4-week rate card price; the “Rate Card Price” cell is blank or 0.
What to do: Enter the 4-Week Rate Card Price.
Why it matters: Pricing is required to calculate CPMs; units without pricing are rarely requested or booked.
missing_tab_panel_id
Meaning: For Geopath members, the Geopath ID / Tab Panel ID is missing.
What to do: Enter the Geopath ID (one per unit). Do not include commas or spaces.
Why it matters: Enables consistent measurement and standard industry mapping.
inaccurate_price_low
Meaning: The current 4-week price is flagged as an outlier (too low).
What to do: Review and correct the 4-Week Rate Card Price.
Why it matters: Outlier pricing reduces trust and may exclude units from plans.
inaccurate_price_high
Meaning: The current 4-week price is flagged as an outlier (too high).
What to do: Review and correct the 4-Week Rate Card Price.
Why it matters: Keeps pricing competitive and realistic for buyers.
unit_subtype
Meaning: A more descriptive product subtype is missing.
What to do: Add a subtype (e.g., grocery/c-store digital screen, point of care screen for retail/venues).
Why it matters: Improves searchability and targeting accuracy.
direction
Meaning: The unit’s facing direction is missing.
What to do: Enter one of: North, South, East, West, Northeast, Southeast, Northwest, Southwest, Multiple.
For indoor/place-based units, use Multiple if exact direction is unknown.
Why it matters: Helps buyers understand visibility and approach orientation.
orientation
Meaning: The unit’s read/orientation relative to traffic is missing.
What to do: Enter RHR (right-hand read), LHR (left-hand read), or CR (center read).
For non-roadside inventory, use CR.
Why it matters: Standardizes roadside context for planning and proposals.
Finish
When your updates are complete, send the file to vendors@adquick.com.
Our team will review and apply the changes.