An asterisk (*) indicates a required field in the inventory template.
Use these definitions to ensure your data aligns with AdQuick’s platform validation rules.
Core Identifiers
Face ID / Supplier Face ID*
A unique identifier for each unit. May include letters, numbers, dashes, dots, or slashes. Must be unique across your inventory.
Geopath Panel ID / Tab Panel ID
A numeric value assigned by Geopath to identify a measured panel or spot. Only one Geopath ID is accepted per unit.
Basic Information
Name / Intersection Name*
A short description of where the unit is located.
Description*
A long-form description highlighting what makes the unit valuable — nearby landmarks, audience characteristics, or traffic insights.
Size*
The height and width dimensions of the unit.
Latitude*
The decimal degree latitude coordinate (range: –90 to 90).
Longitude*
The decimal degree longitude coordinate (range: –180 to 180).
Performance & Pricing
4-Week Impressions*
Total number of impressions the unit receives over a four-week period.
4-Week Rate Card*
The market value of the unit for a four-week period.
4-Week Price / 4-Week Negotiated Price*
The actual cost to book the unit for a four-week period.
Costs & Production
Installation Cost
The cost to install one creative asset on the unit. Required for static units.
Production Cost
The cost to produce one creative asset for a unit. Required for static or forced-production units.
Forced Production
Indicate Yes or No. Use Yes when the media owner manages printing or creative production for the unit.
Unit Attributes
Rationale / Unit Notes
Additional descriptive notes or campaign-specific details for RFPs.
Screen Type (Static or Digital)*
Indicates whether the unit is a static display or a digital screen.
Unit Type*
Specifies the product category (e.g., Billboard, Transit, Street Furniture, Airport, Wallscape, Retail/Venues, Wildposting, Windowscape, Alternative).
Unit Subtype*
A more detailed description of the product type. Example: a Billboard may be subtyped as a Poster.
Visibility & Placement
Facing / Direction*
The direction the unit faces (e.g., North, South, East, West, Multiple).
For units with multiple orientations, use Multiple.
Read / Orientation*
Describes the unit’s orientation relative to traffic.
RHR: Right-hand read
LHR: Left-hand read
CR: Center read
*Note: For non-roadside inventory, use CR.
Illuminated / Illumination*
Number of hours per day the unit is illuminated.
Digital Unit Details
Spot Length (in seconds)
Length of one ad play on a digital unit (required for digital).
Number of Slots (Digital Only)
Total number of ad slots available on the digital screen.
Media & File Links
Link to Image
A direct URL to an image (must end in .jpg or .png).
❌ Links to Dropbox, Google Drive, Box, or file-sharing URLs are not supported.
✅ Direct image URLs or uploads via the platform are accepted.
Spec Sheet Link
A direct URL to a spec sheet (PDF, JPG, or PNG format).
*Note: Dropbox, Google Drive, or Box links are not supported; upload files directly to AdQuick instead.
Restrictions & Categories
Has Restrictions (Y/N)
Indicate whether the unit has landlord or usage restrictions.
Restrictions Description
If restrictions exist, describe them.
*Note: Restrictions display in red alongside the unit in the platform.
Cannabis Friendly (Y/N)
Indicates whether the unit can carry cannabis-related advertising.
Media owners must follow all applicable state and local regulations (e.g., distance from schools or places of worship, 21+ audience).
Previous Advertisers
A comma-separated list of brands that have previously advertised on the unit.