The Unit Details stage is the third step in the RFP submission workflow.
In this step, vendors complete the full specification for each unit added during Add Inventory.
Purpose
The Unit Details grid allows you to:
Provide complete specifications for each unit.
Confirm the accuracy of unit data before submission.
Ensure all campaign and inventory details meet RFP requirements.
Working in the Grid
Unit Details is a spreadsheet grid. Every unit or package you added in the previous step appears as a row, and you edit the cells directly — there is no separate form per unit.
Data you entered in Add Inventory is carried across, and anything already on record for that Face ID is filled in for you.
You can paste a block of cells in from a spreadsheet.
Rows added here are included in the submission the same way.
Required on Every Row
Column | Notes |
Face ID | Carried over from Add Inventory. |
Street Intersection | The unit's cross street or location description. |
Start Date | Must be later than today. |
End Date | Must be after the start date. |
Latitude and Longitude | Geo-coordinates of the unit's placement. |
Size | Physical dimensions of the advertising space. |
Static or Digital | Static, digital, or both. |
Unit Type | Must be one of AdQuick's media types — select from the list. |
Unit SubType | Required on domestic requests for individual units, and must match the Unit Type you selected. |
4 Week Impressions | Must be set and greater than zero. On international and short-flight requests this column is Impressions for duration. |
4 Week Price | Must be greater than 100. On international and short-flight requests this column is Price for Duration. |
4 Week Rate Card Price | Your published rate before any negotiated discount. Appears on standard requests; international and short-flight requests do not include a rate card column in this grid. |
Conditionally Required
Column | Rule |
Installation Cost | Required for static units and units marked as both. |
Production cost | Required and greater than zero for any unit that is not digital. Digital units must not have a production cost. |
Spot Length (in Seconds) and Number of Slots (if digital) | Optional, but not accepted on static units. |
Rationale / Unit Notes | Required when the buyer has enabled mandatory rationale on the campaign. Applies to every row, including package rows. |
Optional Columns
Description of Unit, Next Booked Date, Screen Subtype (must match your Static or Digital selection), Facing, Read, Illuminated, Geopath Panel ID, Link to Image, Can accept Topper Out/Extension?, Forced Production?, Cancellation Policy, Artwork Deadline, and Will Artwork need Pre-Approval.
*Note: Use Link to Image if you want to supply a hosted image URL rather than uploading a file in the next step.
Pricing
Enter your 4 Week Price and 4 Week Rate Card Price. The grid shows a read-only Calculated Price Duration column alongside them, prorated across the flight dates — you do not fill that in.
On international and short-flight requests this is reversed: you enter Price for Duration, and the four-week figure becomes the read-only Calculated Price column.
Locked Columns
If your inventory is synced with AdQuick through an API feed, some columns are locked and appear gray. A message on the page explains why: that data has already been confirmed through the feed and should not be edited.
Pricing columns are never locked. You can always set your own price, rate card, installation cost and production cost.
Media Types the Buyer Requested
If the request is limited to certain media types and you submit a unit outside them, you will see a message explaining that those units are not relevant to the buyer and will not be shown to them. This does not stop you submitting, but it is worth checking the request's Media Types before you do.
Validation and Error Handling
When you save, anything that needs attention appears in a panel on the right-hand side of the page, exactly as in Add Inventory.
Errors prevent you from continuing. Select an entry to jump to the cell that needs fixing.
Warnings do not prevent you from continuing. They flag values that look unusual so you can double-check them.
Values commonly flagged as warnings:
Impressions below 999
A calculated CPM above 50
Installation or production costs above 999,999
A rate card price below 100 or above 999,999
A street intersection shorter than 5 characters
A size longer than 15 characters
Coordinates outside the continental United States
Proceeding to the Next Step
When all unit information has been reviewed and finalized:
Click Save and Continue in the top-right corner of the page.
Proceed to Step 4: Upload Images