Once you've scoped a market, campaign planning comes down to picking specific units. AdQuick gives you unit-level detail so you can compare options the way a veteran OOH buyer would, without depending on what a single media owner's rep chooses to show you.

Every unit listing includes its exact location, format, digital or static designation, facing and read direction, size, impressions, rate, and photos of the unit in context. Unit IDs let you reference specific boards unambiguously with your team or your AdQuick contact.

Side-by-side comparison within a proposal shows price, impressions, and effective CPM for each unit, so you can weigh a premium location against two cheaper units with similar combined reach. If you're evaluating a unit with limited data, nearby comparable units can be used to estimate traffic.

Each listing is labeled, and you can filter to one or the other. Remember the buying difference: static is exclusive for your flight, digital is a share of a rotating loop.

Tell your AdQuick team which units you're targeting. They'll confirm current status directly with the media owner, flag it if it opens up, and can place a hold when it does. There isn't a self-serve alert to set, so naming your must-have units early is what gets them watched.

Recommended units are ranked on measurable factors: impressions, audience fit against your targeting, and cost efficiency. Recommendations are a starting point; every underlying data point is visible per unit, so you can verify the logic rather than take it on faith. Your account team can also hand-review a plan the way a traditional rep would.

A hold reserves a unit while you finalize budget and approvals, protecting you from losing it to another buyer. Holds are time-limited and confirmed with the media owner; there's no fixed platform window, so how long a hold runs depends on the owner. A backup hold puts you next in line if the primary holder releases.