An RFP asks media owners what they have available for your campaign, and at what price. Requests can go out automatically when you create a campaign, but you can also send them at any time afterwards.
When To Use This
You created the campaign as a shell, with no media owners included, and are now ready to approach them.
You have added media owners since the campaign was created.
You want to approach a further set of owners after seeing the first responses.
A previous request needs to go out again.
Sending A Request
Open the campaign.
Go to Manage → Send RFPs.
Choose the media owners you want to approach.
Send.
Before You Send
Three things are worth checking, because they shape the quality of what comes back:
Check | Why |
Your due date | This is the deadline media owners see for returning availability. Too tight and some will not respond in time. |
Your attachments | A brief produces better proposals than dates and formats alone. |
Your contacts | Reaching the right regional salesperson is faster than a general mailbox. |
Automatic Versus Manual
Both routes exist and they do not conflict:
At creation. If media owners are on the campaign when you click Create Campaign, you are shown who will receive a request and asked to confirm.
Afterwards. Manage → Send RFPs, as described here.
Creating a shell first and sending later is a legitimate way to work — it lets you build and check the plan properly before anyone outside sees it.
After You Send
Responses appear against the units themselves, and their Availability changes as media owners reply — from Not Requested to Available or Unavailable.
Track progress under Requests, or filter your plan by Availability to see what has come back.
*Note: Sending an RFP does not hold anything. Availability confirms a unit could be yours; a hold is a separate request, made once you know what you want.