The Rationale / Unit Notes column appears when filling out RFPs. It allows you to include specific details or relevant information for the client or RFP reviewer.
Key details:
This field is highlighted in the Unit Modal for the buying team when reviewing submissions.
It is unique to each campaign and RFP—notes entered here will not be saved across other pages or RFPs.
Use this space to add sales context explaining why the unit you’re proposing is a strong fit for the brand.