Attribution & Measurement
Measuring OOH performance and proving impact
By Zachary1 author4 articles
- What counts as a conversion in OOH, and how is it measured?How conversions are defined in OOH, how each exposure is matched to one within its own 30 days, and why the control group is what makes the number trustworthy.
- What reporting do I get, and how do I access it?What the campaign dashboard shows, when static and digital results arrive, what you can export, and the granularity limits to plan around.
- What analytics are included, and what integrates with my existing stack?What comes with every campaign, what is quoted separately and at what price, and how campaign data connects to GA, MMM, ad platforms and app measurement.
- How does OOH drive website traffic and how do I measure it?The two ways to measure billboard-driven web traffic, which pages to pixel and why more is not better, the four traffic bands that set read quality, and the two separate…