Buyers assembling a measurement picture need to know two things: what the platform provides natively, and what plugs into the stack they already run. Here is both.

The analytics suite comes with your campaign: impression delivery reporting, campaign dashboards, proof of posting, exposed-audience analytics, web and app conversion attribution, foot traffic measurement, causal lift, halo analysis, and search lift. Device ID passback is included as standard rather than billed separately.

Two things are quoted separately. Brand lift studies are $5,000 per market flat, with one market included once media spend passes $250,000. CPG sales analysis is gated at $250,000 in media and priced by vendor quote.

Google Analytics: OOH flights can be read against GA traffic patterns, including market-level lift and movement in direct and branded search. Pixel-based measurement complements GA rather than replacing it.

Media mix modeling: exposure and spend data feed marketing mix models in three formats. Exposure counts make a better MMM input than planned impressions, because planned impressions are an estimate that cannot see anomalous days.

Ad platform connections: Google Ads, Google Analytics and Facebook. One Facebook ad account per campaign. There is no TikTok or Taboola integration today.

App measurement: an MMP such as AppsFlyer integrates directly, with no SDK work required on your side.

No. Where third-party partners are involved, as with foot traffic and brand lift, they operate inside the campaign's measurement design rather than as separate projects you manage. Your job is defining the questions.

The exception is genuine cross-channel modeling. AdQuick does not run multi-touch attribution in house and refers specialist partners for it. See the article on cross-channel attribution for what is and is not possible.

Bring the metrics your stakeholders will actually ask for to the planning stage, so the analytics design is built into the campaign rather than bolted on afterwards.