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What reporting do I get, and how do I access it?

What the campaign dashboard shows, when static and digital results arrive, what you can export, and the granularity limits to plan around.

Written by Zachary Cuva

Here is what campaign reporting includes, when it arrives, and how to get it into the formats your stakeholders need.


What is in the campaign dashboard

Live campaign status by unit (posted, pending, completed), delivered impressions, proof of posting as it arrives, and measurement results as studies read out. Reporting is unit-level, so you can see exactly what each placement delivered.

Everything in the analytics suite comes with your campaign except brand lift studies and CPG studies, which are quoted separately. Nothing in the dashboard is gated behind a service tier.


Cadence and delivery

The dashboard updates through the flight rather than arriving as a bundle at the end. Static verification appears as units post, and static units can be attributed from the first week.

Digital units depend on the operator's play logs. Where AdQuick has a direct integration with the media owner, logs arrive on a regular cadence and digital attribution appears while the campaign is still running. Where the operator supplies logs manually, digital reporting lags further behind. Exposure results generally begin populating around five days after launch.


Exports and getting data out

Reporting is exportable in spreadsheet formats for internal analysis or client delivery, and the device ID passback file is delivered as a CSV drop to a cloud bucket on a weekly cadence during the flight.

There is no public customer API for analytics results. AdQuick has APIs and developer documentation for media buying, but lift and attribution result objects are not exposed through them. See the article on exporting your data for the full list of what is and is not available.


Client-ready reporting for agencies

Proof-of-performance reports can be produced in client-ready formats and exported for delivery to your clients, combining delivery data with proof of posting in one place.


What granularity is available?

Unit-level, market-level, and campaign-level, with date ranges. Digital units include playout detail; static units report against contracted flight and posting verification.

Daypart and hour-of-day breakdowns are not available today, so plan reporting around daily granularity as the finest cut.


Where measurement results appear

Measurement results such as web lift, foot traffic and brand lift appear alongside delivery reporting when studies are attached to a campaign, so the performance story lives in one place. If a specific metric matters to your stakeholders, raise it at planning so the right study is configured before launch.

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