Most process confusion reduces to one question asked at every stage: whose job is this? Here's the full division of labor, stage by stage.

You: Objectives, markets, budget, dates, and approvals at each round. AdQuick: Inventory sourcing, proposal building, pricing, negotiation with owners, availability checks. You never contact media owners; that sentence stays true for the rest of this article.

You: One signature (see the signing mechanics article for routing). AdQuick: Consolidating every owner's terms into one contract, then confirming each booking.

You: The creative itself: concept, brand assets, final artwork (or a brief, if using creative services). AdQuick: Specs per unit, spec validation at upload, trafficking files to each owner, managing owner content approvals, resizing support if engaged. Media owners: Content approval against their standards.

You: Nothing operational; watch the dashboard. AdQuick: Print coordination, shipping, installation scheduling, playout scheduling on digital. Media owners: Physical installation and screen operations.

You: Review proof of posting as it lands; flag anything wrong. AdQuick: Verification collection, issue escalation and resolution with owners, makegood negotiation when warranted. Media owners: Maintenance, repair, takedown at flight end.

You: Define success metrics at planning (this is a you-job that hides until it's too late). AdQuick: Measurement design, study execution with partners, reporting and readouts.

You bring goals, money, creative, and decisions; AdQuick runs the machine between your decisions and the physical world; media owners operate the physical world. If a task involves contacting, chasing, or coordinating anyone, it isn't yours.