OOH 101 & Glossary
Out-of-home advertising basics and key terms
By Zachary1 author9 articles
- How do OOH placements work? Rotation, frequency, and creative controlHow out-of-home ad display actually works: exclusive vs. rotating placements, how often your ad shows, and how much creative control you have per screen or location.
- What is out-of-home advertising, and is it right for my business?A plain-language introduction to OOH advertising: what it includes, why it works, what it costs to start, and a simple framework for deciding whether it fits your media mix.
- What is digital out-of-home (DOOH), and how does it fit a digital media strategy?DOOH explained for digital-native buyers: how it differs from traditional OOH and pure digital, programmatic capabilities, and where it fits alongside DSP and social buying.
- Digital vs. static OOH: differences, costs, and when to choose eachThe complete digital vs. static comparison: exclusivity, flexibility, cost dynamics, verification differences, and how to decide the right mix for a campaign.
- What are wild postings, and where can I run them?Wild postings (wheatpaste posters) explained: what the format is, why brands use it, which cities and neighborhoods offer it, pricing structure, and how campaigns run.
- Do QR codes work on OOH? Where they belong and where they don'tQR codes in out-of-home: which formats support scanning realistically, placement and size best practices, and whether QR is a credible response mechanic or wasted space.
- Who does what: the division of labor in an AdQuick campaignA role-by-role map of an OOH campaign: what the buyer owns, what AdQuick handles, and what media owners do, at every stage from planning to wrap.
- What does 'static' mean in OOH? A plain-language explainerThe meaning of static in out-of-home: fixed printed creative, what it implies for artwork and specs, how static buys are packaged, and how to tell if a unit is static.
- Glossary of OOH and AdQuick termsPlain-language definitions of the terms you'll encounter across out-of-home: formats, planning and workflow, inventory attributes, audiences, pricing, and measurement.