If you're used to digital advertising, out-of-home works differently: you buy physical placements (or shares of them) for a period of time, rather than bidding on individual impressions.
Do I get the placement exclusively, or does it rotate?
It depends on the format:
Static units are exclusive. Your creative is printed and posted, and it is the only ad on that face for your entire flight.
Digital units rotate. Most digital billboards run a loop of 6 to 8 advertisers, with each ad displaying for around 8 seconds per rotation. You are buying a share of voice on that screen.
How often will my ad show on a digital unit?
Rotation frequency is set by the media owner and varies by unit. A typical loop means your ad appears several hundred times per day per screen. The unit details in your proposal show the spot length and share of voice for each digital placement.
Can I run different creative on different screens or locations?
Yes. You can assign different artwork per unit, per market, or per format within one campaign. This is common for location-specific messaging (for example, referencing the neighborhood the board is in). Each screen type has its own spec, so tailored creative needs to match the specs of the units it is assigned to.
What does AdQuick handle versus what do I bring?
AdQuick handles sourcing, booking, vendor coordination, proof of posting, and reporting. You bring the creative, though AdQuick's creative services team can help produce or resize artwork if you don't have a design resource.
How fast can I launch?
Digital placements can go live in days once creative is approved. Static takes longer, since printing and shipping precede installation: plan on two to three weeks from final creative for standard formats, with airports and complex transit executions longer. If you're working to a tighter date, say so early; there's usually more room than the general ranges suggest. See the lead times article for specifics by format.