3 weeks before the campaign launch we start the feasibility process. Feasibility is affected by estimated OOH impressions, time of study, markets, and panel availability.
2 weeks before the campaign launch we start developing the questionnaire.
The survey launches at the same time as the OOH campaign and runs through the full length of the campaign
2-3 weeks post-campaign the final report is shared. During this time the survey results are aggregated and compared to analyze the lift across the questions and categories.
