EXPLANATION
A Brand Lift Study is a survey tool used to measure your ads impact on the perception of your brand, that can be used to hone in on metrics like; ad recall, brand awareness, and consideration.
We partner with Happydemics, a French company, that we work together with and utilize their unique survey broadcasting feature, built into mobile ads. Because of this methodology, gone are the days where BLS’s need to be done with impression counts in the tens of millions, we can get you accurate results with campaigns up to 500K impressions.
PROCESS
We first must check in with our BLS partner for feasibility to make sure we can run the BLS campaign with them. We are going to send Happydemics attributes about your campaign including expected impression counts
At the same time we are going to start filling out this template with information we have about your campaign: BLS Brief Template - Google Docs , We will then send it to you to finish the brief
Once we have the feasibility back and the brief completed, we send it back over to the Happydemics team
We will then work with you and Happydemics on the survey and other details of the survey campaign
After we sign the final papers your BLS survey will be ready for flight on the campaign launch date
Upon completion of the survey, we will send over the results and schedule a call with you and the Happydemics team to go over the results
TIMELINE
We need at least a couple of weeks prior to campaign launch to get all details in order.
We typically see the results come in and start scheduling the call about 2 weeks after the campaign is complete.