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The Campaign Grid

See your units as a spreadsheet, what the columns cover, and when the grid beats the map or the sidebar.

Written by Zachary Cuva

The campaign grid shows your units as a spreadsheet: one row per unit, one column per field. It is the right view when you want to compare many units on the same attribute, or check a plan for gaps.

The map answers where. The sidebar answers what does it look like. The grid answers how do these compare.


What Is In It

The grid can show far more about a unit than a card in the sidebar has room for. Among the most used columns:

Group

Columns

Identifying the unit

Face ID, Unit name, Market, City, State, Venue, Vendor.

Specification

Size, Screen Type, Unit Type and SubType, Media Format, Facing, Orientation.

Dates

Start Date, End Date, Hold Expires At, Design Asset Due Date, Posted Date, Take Down Date, Next Booked Date.

Status

Vendor Status, Workflow State, Hold Extension.

Performance

Weekly Impressions, CPM, Blended Audience Score, Distance from Point of Interest.

Your markings

Favorited, Tags.

Cost

Client and supplier costs, totals for the duration, and margin. Restricted — covered in its own article.


Reading And Editing

Some columns are editable and some are read-only. Anything calculated — CPM, margin, market — is read-only, because it is derived from other values rather than typed in.

The grid also has a search box for finding a unit within it, which is quicker than scrolling a long campaign.


When To Use The Grid

  • Checking for gaps. Sort or scan a column and missing values become obvious in a way they never are on a map.

  • Comparing like with like. Twenty units side by side on impressions and CPM.

  • Reviewing dates. Hold expiries and artwork deadlines across the whole campaign in one view.

  • Preparing to export. What you see here is close to what an export contains.

For judging a site by its photograph, the sidebar is the better view — the grid holds numbers rather than images.

*Note: The grid, the sidebar and the map all show the same units. Editing in one is reflected in the others, and your filters apply to all three — they are views of one campaign, not copies of it.

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