Click any unit — on the map, in the sidebar, or in the grid — to open its full detail. This is where you decide whether a site is right, and it holds considerably more than the summary views show.
The Tabs
Tab | What is on it |
Details | The unit's photo, specifications and impressions. This is the tab you open first. |
Audiences | How this unit scores against the audience segments on your campaign. |
Price | The cost breakdown for this unit. |
POPs | Proof of performance for this unit, once the campaign is live and photos have been supplied. |
Comments | The conversation about this unit, which is where questions to and from a media owner live. |
*Note: Not every tab appears on every unit. POPs only becomes useful once a campaign is running, and some tabs depend on your account's access.
What To Look At
Four things decide most cases:
The photo. It shows what the site actually looks like — obstructions, angle, surroundings. A strong location with a poor sightline is worth knowing about before you request it.
Size and screen type. These determine what creative you will need.
Impressions. The delivery estimate, and the basis of the unit's CPM.
Flights. If the unit has more than one dated run, they are listed together here.
Acting On A Unit
From the detail view you can favorite the unit with the heart icon, and reach the actions available for it.
If you have a question about the site — its condition, exact position, or whether a specific date is workable — use Comments rather than emailing separately. Keeping it on the unit means anyone else on the campaign can see the answer.
**Note: Use the Comments filter on the plan to find units with new comments. It is the reliable way to pick up conversations you have not read.
Reviewing Many Units
Opening units one at a time is right when you are judging sites on their photographs. When you need to compare a lot of them on the same handful of numbers, the grid is faster — every unit as a row, with the columns you care about side by side.
A reasonable rhythm on a large plan: scan the grid to find the units worth a closer look, then open those from the sidebar to see the photograph.