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How to Integrate with AdQuick

Written by Zachary Cuva

Overview

AdQuick supports media owner integrations that enable automated inventory delivery, live availability, and streamlined booking workflows. This article outlines how integrations work, what standards AdQuick follows, and the most common questions media owners have when beginning the process.

Integration Framework

AdQuick follows the IAB OpenDirect specification for inventory and availability integrations.

You can review the full OpenDirect 2.1 documentation here (external resource):

https://github.com/InteractiveAdvertisingBureau/OpenDirect/blob/main/OpenDirect.v2.1.final.md

OpenDirect provides a standardized way for media owners to exchange inventory, availability, pricing, and order related data with buying platforms such as AdQuick.

What Can Be Integrated

AdQuick typically integrates the following components:

1. Inventory Feed

Media owners provide an API endpoint or structured data feed that includes:

  • Media type and unit details
    ​

  • Locations or routes
    ​

  • Dimensions and specifications
    ​

  • Audience data (if available)
    ​

  • Pricing information (rate card or dynamic)
    ​

  • Creative restrictions
    ​

  • Market coverage details

Inventory feeds allow AdQuick to display accurate, up to date units in the platform.

2. Live Availability

Live or near real time availability is transmitted through the media owner’s API following OpenDirect standards. This enables AdQuick to retrieve:

  • Up to date open and booked dates
    ​

  • Availability rules (e.g., blackout periods)
    ​

  • Minimum booking windows
    ​

  • Unit hold and reservation logic (if applicable)

If live availability is not supported, AdQuick can consume scheduled batch updates instead.

3. Order Delivery (Optional)

Some partners choose to accept orders through the OpenDirect specification. This allows AdQuick to:

  • Place orders directly with the media owner
    ​

  • Receive confirmations and counter-offers
    ​

  • Retrieve invoice and flight details (when supported)
    ​

*This component is optional and can be implemented in phases.*

Integration Workflow

Step 1: Technical Scoping

AdQuick reviews the media owner’s existing API or data structures to determine:

  • Supported OpenDirect endpoints
    ​

  • Any custom fields or business rules
    ​

  • Update frequency for inventory and availability
    ​

  • Authentication method (OAuth, API keys, etc.)
    ​

Step 2: Mapping & Data Alignment

AdQuick maps the media owner’s data into the AdQuick inventory schema.

This includes:

  • Unit types
    ​

  • Subtypes
    ​

  • Geolocation
    ​

  • Measurement units
    ​

  • Pricing structures

Clear mapping is required for accurate display and booking logic in the platform.

Step 3: Testing & Validation

AdQuick runs test calls against your endpoints to confirm:

  • Correct formatting
    ​

  • Complete field mapping
    ​

  • Accurate availability responses
    ​

  • Proper authentication flow
    ​

  • Order delivery (if applicable)
    ​
    ​

Step 4: Go Live

Once validated, the inventory is published on AdQuick, and availability checks become automated through your API or feed.

Common Questions (FAQ)

Do I need to fully support OpenDirect to integrate with AdQuick?

No. AdQuick can support partial OpenDirect implementations. Many partners begin with:

  • Inventory feed
    ​

  • Availability endpoint
    And add order delivery later if desired.
    ​

Can we integrate without APIs?

  • Yes AdQuick can support static or scheduled batch feeds (e.g., daily S3/FTP drops).

    • However, this will not provide real time availability.

What data fields are required?

Minimum required fields include:

  • Unit ID
    ​

  • Media type and subtype
    ​

  • Exact location or route
    ​

  • Dimensions
    ​

  • Availability dates
    ​

  • Rate card price

    • AdQuick will provide a full schema during onboarding.
      ​

How often does availability need to update?

  • Preferred: real time via API

  • Accepted: hourly or daily batch availability updates

  • Not recommended: updates less frequent than once per day

Does AdQuick push holds or reservations back to us?

If the media owner supports OpenDirect order endpoints, AdQuick can push:

  • Holds
    ​

  • Orders
    ​

  • Confirmations
    ​

  • Rejections

    • This is optional and configured during scoping.

What resources do media owners typically need to integrate?

Usually:

  • A technical contact capable of maintaining API feeds
    ​

  • Access to inventory and availability systems
    ​

  • Internal approval from operations or sales teams for automation workflows

How long does the integration take?

Typical range: 2–6 weeks, depending on:

  • API readiness
    ​

  • Number of media formats

  • Internal turnaround time for testing

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