Why aren’t all formats being captured?
Please reach out if you are seeing missing static inventory, however, do note any digital formats will not be included until after the campaign ends. This is due to lag in receiving play logs from the publishers, and we are working with our inventory partners to include these sooner in the near future!
What is considered a strong conversion?
Anything close to 1% is considered a good conversion rate.
Tell me more about the dates between exposures and conversion in the attribution summary?
Dates between first exposure and conversion differ based on the campaign goal. If the campaign goal was brand awareness 7-13 days is fine.
If the primary goal was conversions then the campaign should be designed with more street-level furniture where this higher engagement. Optimizing for 5-7 days
What is the look back window for attribution?
30 days