Why doesn’t my exposures match my estimated impressions from planning stage?
The device ids are observations in a static moment of time and should not be compared to Geopath estimated impression numbers which use a completely separate model to estimate impressions. Geopath is using a deterministic model taking census data, traffic patterns, seasonality, likelihood to see and more to present an estimation. Comparison between these 2 numbers is not possible since these are 2 completely different ways of capturing and presenting data.
What can be executed retroactively mid campaign (if for whatever reason timelines are not met)?
Only causal lift, footfall, and app events (if the client is able to share app events data) can be measured retroactively. BLS and web attribution dashboards must be set up ahead of time.
How are we capturing moving inventory (Transit)?
We aren't able to do attribution for moving media at the moment but looking to build that capability in 2023
What analytics options can we deploy in Canada?
Footfall Attribution, Brand Lift Study, Causal Lift, App Events (only if app events are shared with device ids in IDFA and AAID format), Limited Retargeting
What analytics options can we deploy outside of US and Canada?
Brand Lift Study, Causal Lift, App Events (only if app events are shared with device ids in IDFA and AAID format), Limited Retargeting