Inventory data is only as good as the last time a media owner updated it. Refreshed Since filters Browse to units whose data has been updated within a period you choose.
Why It Matters
Out-of-home listings go stale. Prices change, impressions get remeasured, sites are rebuilt or taken down. A listing untouched for a long time may still be accurate — or may describe a board that no longer exists in that form.
Filtering by recency is how you build a plan you can stand behind rather than one you have to caveat.
Using It
Open Browse.
Find Refreshed Since in the filter bar.
Choose your period.
Only units updated within that window remain.
When To Reach For It
Pricing a plan for a client. Recent data means the numbers in your proposal are more likely to survive contact with the media owner.
Working in an unfamiliar market. You have no instinct for which listings look plausible, so recency is a useful proxy.
Explaining a price discrepancy. If a quote came back well above your plan, check when that unit's data was last refreshed.
Do Not Over-Filter
A tight recency window can hide good inventory. Some media owners update constantly; others update when something changes, which may be rarely.
A reasonable approach:
Search without it first, to see what exists.
Apply it to see which of those you would trust in a proposal.
For anything outside the window that you still want, request availability — the response gives you current pricing regardless.
*Note: An older listing is not automatically wrong. Requesting availability is what confirms a unit's real price and status, and that supersedes whatever the listing said.