Programmatic OOH raises an architecture question for every sophisticated buyer: whose pipes am I using, and am I locked in? Here's the layout.

AdQuick operates its own programmatic DSP as part of the platform: define audience, geography, budget, and flight parameters, and delivery runs across eligible digital screens, unified with any direct buys in the same campaign. For most buyers this is the practical answer; programmatic capability without assembling their own stack. Delivery runs across integrated supply from Broadsign, Vistar, Place Exchange, VIOOH, and DAX, so the screens reachable programmatically span multiple exchanges rather than a single one.

Plenty of teams do, and buying through AdQuick doesn't ask you to stop. The difference is what gets unified: your own DSP keeps the workflow consolidated on your side, while buying through AdQuick unifies OOH itself, with programmatic plus direct plus static under one plan, one measurement framework, and one contract. Many teams run both and choose per campaign. If you want to understand how AdQuick fits alongside a DSP you already use, your AdQuick contact can walk through the options.

Using AdQuick's programmatic capability doesn't preclude direct buying, and vice versa; the platform's core design is exactly that blend. See the programmatic vs. direct article for when each fits.

Plan-level control covers campaign dates and total budget, max and target CPM, geographic targeting down to city, ZIP code, or congressional district, custom geofences you draw yourself, point-of-interest targeting with adjustable radius, audience indexing, venue type inclusion and exclusion, screen format and resolution selection, screen-level inclusion and exclusion lists, and dayparting by hour and day of week. Budget can be allocated by market or by venue type. These are your controls whether you run the campaign yourself or the account team builds it for you; in managed service you still log in and adjust anything you want.

Programmatic campaigns can be run self-serve in the platform, with the account team available for setup and optimization support at your option.