Programmatic & Integrations
Programmatic buying, DSPs, and connecting your stack
By Zachary1 author4 articles
- Programmatic vs. direct OOH buying: what's the difference, and which should I use?The two ways to buy OOH: guaranteed direct buys vs. flexible programmatic, how they differ on control, flexibility, and verification, and when to use each or both.
- Does AdQuick have an API? Access, capabilities, and integrationsAdQuick's API capabilities: what data and workflows are accessible programmatically, how to get access, and connecting campaign data to BI tools like Looker or Domo.
- Does AdQuick have its own DSP? How programmatic buying connectsAdQuick's programmatic architecture: proprietary DSP capabilities, third-party DSP and SSP connections, and blending programmatic with direct buying in one workflow.
- How do venue type controls work in programmatic campaigns?Selecting and excluding venue types in programmatic DOOH, avoiding budget spread across too many venues, and whether delivery against specific venue types can be guaranteed.