Taxi and rideshare media puts your brand in motion through a city's densest areas. Two related but distinct products live under this label.

Illuminated or digital screens mounted on taxi roofs, circulating wherever the fleet drives: dense urban cores, airports, entertainment districts, exactly where pedestrian and traffic density peaks. Digital taxi tops can serve different creative by location and time. Buying is fleet-based: a number of vehicles in a market for your flight.

New York is by far the largest taxi-top market, in both digital and static, followed by Las Vegas. Toronto and Montreal each carry a substantial digital taxi-top offering, and other major metros have inventory without the same density. Somo and Firefly are the dominant operators in New York, and Somo also operates the Las Vegas digital fleet.

Fleets are engaged per campaign rather than browsed unit by unit. You may see a listed package (a set number of taxi tops in a market) for discoverability, but a package doesn't represent the full network available to you, so tell your AdQuick team the markets you want and the real availability gets confirmed from there.

Screens on or inside rideshare vehicles (exterior toppers and interior tablets facing passengers). Availability depends on the screen networks operating in each market, and in some cities the same operators run both taxi and rideshare inventory.

The meaningful difference isn't the vehicle type, it's where the screen faces. Exterior units (taxi tops, rideshare toppers) buy moving reach: brief impressions at scale across a city's densest streets, working like a billboard that travels. Interior screens buy dwell: a seated passenger for the length of a ride, which supports more information and longer messages. Most plans that use both treat exterior as the reach layer and interior as the depth layer.

Not literally; vehicles follow passengers. But fleets concentrate predictably (digital taxi tops can also geo-trigger creative), and market selection plus time-of-day scheduling gives real geographic shaping. If exact route control is a hard requirement, mobile billboard trucks are the format that provides it; see the truck advertising article.

Digital units provide playout reporting, and most fleet operators also deliver a GPS report covering where the vehicles ran during your flight. Fleet campaigns typically include photo documentation of installed units as well.