This article outlines the primary OOH media types available through AdQuick. Use it to understand inventory classifications, placement environments, and the formats you will encounter during campaign planning and RFP submissions.
*Note: This guide is for orientation. For the exact values accepted when you upload or edit inventory, see Inventory Definitions.
Billboard
Large format displays placed along major roads for broad, high-visibility brand messaging.
Subtype | Description |
Bulletin | 14'x48' large format displays along highways and major roads for long-range visibility. |
Poster | 10'x22' mid-sized billboards on local roads, offering regional reach and repeated exposure. |
Junior Posters | 5'x11' small format billboards designed for localized, close-range messaging in urban areas. |
Spectaculars | Oversized, custom displays using lighting, 3D, or motion elements for high-impact presence in dense traffic areas. |
Wall Murals | Large format designs painted or printed on building exteriors for striking, long-term visibility. |
Digital Bulletin | 14'x48' digital LED billboards delivering dynamic, high-visibility messaging along major roads. |
Street Furniture
Eye-level visibility units like kiosks, benches, and transit shelters placed in walkable urban areas.
Subtype | Description |
Bike Share | Street level visibility at bike stations, kiosks, and on the bicycles themselves. |
Bus Bench | Ads mounted on public seating backrests at bus stops for close-range rider and driver exposure. |
Transit Shelter | Static 4'x6' panels placed at bus stops for frequent eye-level exposure. |
Digital Transit Shelter | High resolution digital screens integrated into bus shelters in high-traffic urban corridors. |
Kiosks | Freestanding units placed along sidewalks or near transit hubs in high-foot-traffic areas. |
Newsstand | Large ad panels on street level newsstands in dense pedestrian zones. |
Urban Panel | 4'x6' displays positioned along sidewalks and medians for high-frequency city exposure. |
Transit
Inventory in and around moving vehicles such as buses, trains, taxis, ferries, and subways.
Subtype | Description |
Airport | Ads throughout terminals, baggage claims, concourses, gates, and lounges with extended passenger dwell time. |
Aerial | Sky-based formats including towed banners and skywriting for broad visibility over large outdoor crowds. |
Fleet | Wrapped commercial or municipal vehicles delivering mobile exposure across targeted routes. |
King | Large horizontal side-of-bus ads (30" x 144") designed for maximum roadside visibility. |
Queen | Vertically oriented curb-side bus ads (30" x 88") optimized for pedestrian engagement. |
Super King | Oversized horizontal bus side ads providing expanded creative space. |
Ultra Super King | Full length bus-side wraps offering maximum mobile exposure. |
Taxi & Rideshare Top | Illuminated rooftop panels providing mobile, high-frequency roadside visibility. |
Taxi & Rideshare TV | In vehicle digital ads delivered directly to passengers during rides. |
Mobile Billboard | Truck-mounted displays offering flexible routing and large-format visibility. |
Bus Interior | Interior bus cards providing prolonged exposure to riders throughout their trip. |
Rail & Subway | In vehicle ads placed inside train cars for extended rider viewing during commutes. |
Station | 46"x60" posters or other formats placed in rail and bus stations for high-frequency exposure in long-dwell transit environments. |
Waterway | Ferry or water taxi ads, including onboard cards or full-vessel wraps, reaching riders and shoreline observers. |
Place Based
Units located in high dwell environments such as gyms, offices, retail locations, malls, and entertainment venues.
Subtype | Description |
Bars & Restaurants | Restroom signage, table tents, coasters, digital screens, and branded installations designed for extended visibility in social environments. |
Fuel Stations | Pump top posters or digital screens offering eye-level exposure during fueling dwell times. |
Health & Beauty | Posters or digital screens in gyms, salons, and spas offering targeted visibility in wellness focused settings. |
Cinemas | On-screen and lobby placements that engage moviegoers before, during, and after films. |
Arena & Stadium | High impact placements throughout concourses, seating areas, and event spaces. |
In-Store Retail | Point of sale or aisle based displays reaching shoppers during purchasing decisions. |
Office & Residential | Posters or screens with repeated visibility in lobbies, elevators, and common areas. |
On-Campus | Media placements in academic buildings, dining halls, and student housing environments. |
Point-of-Care | Posters or screens in waiting rooms, exam areas, and pharmacies providing extended dwell-time engagement. |
Recreation | Displays located in gyms, parks, and leisure facilities. |
Shopping Malls | 4'x6' posters or 55"+ digital screens in retail corridors, entrances, and food courts. |