Overview
Estimated Impressions provide a forecast of the potential audience exposure for your campaign based on your selected criteria.
What Are Estimated Impressions
Estimated Impressions represent the projected number of times your campaign may be viewed by your audience
This estimate is based on your selected campaign criteria and the Matched Units in your Plan Overview
Important
Estimated Impressions are not guaranteed
They are a projection based on current selections and available inventory
Actual impressions cannot be fully confirmed until the campaign is booked