Overview
Estimated CPM is a projection of your campaign’s cost per thousand impressions based on your current campaign selections.
What Is Estimated CPM
Estimated CPM (Cost Per Thousand Impressions) is a projected cost based on your selected campaign criteria
This includes factors such as geographies, inventory type, and date range
Important
Estimated CPM is a projection, not a guaranteed rate
The final CPM may vary depending on the actual inventory and dates booked
Changes to campaign details can impact the estimated CPM

