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How To Find Estimated CPM in Plan Overview

Written by Zachary Cuva

Overview

Estimated CPM is a projection of your campaign’s cost per thousand impressions based on your current campaign selections.


What Is Estimated CPM

  • Estimated CPM (Cost Per Thousand Impressions) is a projected cost based on your selected campaign criteria

  • This includes factors such as geographies, inventory type, and date range


Important

  • Estimated CPM is a projection, not a guaranteed rate

  • The final CPM may vary depending on the actual inventory and dates booked

  • Changes to campaign details can impact the estimated CPM

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