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How To Set A Flexible Date Range

Written by Zachary Cuva

Overview

Flexible Dates allow you to provide a broader date range while giving media owners flexibility on when the campaign runs within that window.


How Flexible Dates Work

  • You define a larger date range for the campaign

  • The campaign can run for a shorter duration within that range based on availability

Note: Flexible dates provide more opportunities for inventory availability.

Example:

  • You provide a 12-week date range

  • You are open to a 6-week campaign running at any point within those 12 weeks


How to Set Flexible Dates

  1. Select Flexible Dates

  2. Enter the overall date range for your campaign

Requirements for Flexible Dates

  • Flight dates must start on a Monday and end on a Sunday

  • Flight date range must be at least 4 weeks in length

  • All selected dates must be in the future

  • Past dates cannot be included in the date range


Important

  • Media owners can propose timing within your selected range based on what is available

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