Overview
Any agent with access to campaigns can create a new campaign and begin planning and requesting billboard inventory.
How to Create a New Campaign
Navigate to Campaigns
Log in to the platform.
Click Campaigns in the navigation bar.
Select New Campaign in the upper-right corner.
Complete the Campaign Setup Form
Flight Dates
Click inside the Flight Date field to open the calendar picker.
Select the Monday start date.
Campaigns must start on a Monday.
Minimum duration is 4 weeks.
Select the End Date or choose a preset duration pill.
Click outside the calendar to confirm.
Budget
Click the Budget field.
Enter your budget amount.
* Note: No commas or dollar signs required.
Geographies
Choose one or more targeting methods:
Search Markets
Click the field and begin typing a market name.
Select from the populated list.
Zip Codes
Enter zip codes separated by commas.
Example: 10036, 10010, 10003
Use My Office as POI
Check the box to target billboards around your office.
Enter a radius (in miles) when prompted.
Screen & Media Type
All billboard formats are selected by default.
Deselect any formats you don’t want included.
Demographic Audiences
Click into the field and type an audience characteristic.
Select from available population and mobile behavioral data.
Data Types:
Census – based on residential population
Mobile audience – based on movement patterns
Campaign Settings
Optional settings are preconfigured for Agent workflows.
Finalize
Click Create Campaign to complete setup.