Audience Targeting & Data
Reaching the right audience with OOH data and targeting
By Zachary1 author2 articles
- How does audience targeting work in OOH?How audience segments drive OOH planning: available segments, importing custom audiences, how targeting translates from digital, and audience-level reporting.
- How does demographic targeting work, and how is the index calculated?The sourcing and methodology behind demographic targeting: where income, age, and interest data come from, what audience index scores mean, and the honest limits of the method.