Overview
After selecting your campaign geographies, you can add Points of Interest (POIs) to further refine targeting within a specific market.
How to Add a Point of Interest
After selecting your geographies, click into Points of Interest
In the search bar, enter the name of a location within your selected market
Select the desired POI from the search results
Click the + Add POI button
Select Done
Example:
Market: Atlanta
POI: Hartsfield-Jackson Atlanta International Airport
Important
POIs allow for more precise targeting within a selected geography
Ensure the selected POIs align with your campaign goals
After selecting "Done" the POI will now be added to your campaign.